Thailand is one of the world's largest instant noodle markets and a major manufacturer. Thai instant noodles are characterised by bold, aromatic flavour profiles rooted in Thai cuisine: tom yum (hot and sour), tom kha (coconut galangal), pad thai, and green curry.
Mama (by Thai President Foods) is the dominant brand, so ubiquitous that 'Mama' has become a generic word for instant noodles in Thailand. Other major brands include Wai Wai, Yum Yum, and GOGI. Thai instant noodles are widely exported and form a significant portion of the global instant noodle supply.
Characteristic features: strong lemongrass and kaffir lime aromatics, shrimp and fish-sauce-based seasonings, thinner noodles, often include a separate chili oil sachet.