Nigeria is one of the most extraordinary instant-noodle markets in the world. Indomie — the Indonesian brand — holds approximately 70-80% market share, manufactured locally by De United Foods Industries Limited (a joint venture between Salim Group and Tolaram Group) since 1995, with plants across Lagos, Port Harcourt, and northern regions.
Indomie is so deeply embedded in Nigerian food culture that it has become a primary carbohydrate source for much of the country's youth population — "Indomie generation" is a widely-used term for Nigerians born since the mid-1990s. The Super Pack (70g), Chicken, Onion Chicken, Pepper Chicken, and Oriental Fried Noodle flavours are the highest-volume SKUs.
Dufil Prima Foods (Indomie's Nigerian subsidiary) is one of the largest private employers in the country. Competing brands including Mimee, Minimie, Chikki, and Dangote's Dangote Noodles hold the remaining share, but none has come close to challenging Indomie's cultural or distributional dominance.