Indomie is the flagship instant-noodle brand of Indofood (Salim Group), launched in 1972 in Jakarta, Indonesia. The name merges "Indo" and "mie" (noodles), signalling an explicit intent to differentiate from the Japanese product category already on shelves. From day one the brand shipped both soup and dry-fried formats.
The Mi Goreng line — stir-fried noodles dressed with kecap manis (sweet soy), sambal chilli paste, fried shallots, and a powdered seasoning — is the brand's signature and its most widely imitated product. Its five-packet format, which lets the consumer assemble the sauce to taste, became a reference point for Southeast Asian instant noodle design. Soup varieties include Soto, Ayam Bawang, and Kari Ayam; cup, bowl, and regional limited-edition formats extend the range.
Indomie ships over 19 billion packages annually across more than 100 countries. It holds roughly 70–80% of the Nigerian instant-noodle market — an outsized position built through decades of distribution partnerships — and has strong retail presence in Australia, the Netherlands, the UK, the Middle East, and the US. Among international consumers, Mi Goreng is routinely ranked one of the best mass-market instant noodles on the market.