Acecook is best known outside Vietnam as the maker of Hao Hao, which has become synonymous with instant noodles in Vietnamese households. Positioned from launch as an everyday pantry staple, Hao Hao embedded itself in Vietnamese snack and meal culture as instant noodles became part of daily life.
The Hao Hao line covers Shrimp Sour Hot (the signature), Tom Yum, and Pork — broths built around bright, tangy, spicy profiles combining chilli with lime, garlic, and seafood or meat umami. Good Noodles Everyday is the value tier (Beef, Chicken, Shrimp). Oh! Ricey brings pho and other rice-noodle styles into the instant format. De Nhat is the premium bowl line positioned against casual restaurant pricing. Lau Thai covers Thai-style hotpot broths; dedicated stir-fry and regional editions round out the catalogue.
Acecook's rice-based instant formats — particularly instant pho — are a meaningful innovation within a category dominated by wheat. The brand is widely distributed across Asian grocery markets, Asian specialty stores, and mainstream supermarkets worldwide.